Musically Minded W Hotels Hit the Road with West Coast ‘W Tour Life’ Series, at W Hotel Scottsdale Oct. 4

Kicking off this fall, W Tour Life amplifies across the West with stops at W Scottsdale, W Seattle, W San Francisco, and W Los Angeles – West Beverly Hills

W Hotels has earned musical prestige as a launch pad for creative renegades and an incubator for the next-big-thing. Inspired by their brand’s roots, four W properties on the west coast are setting the stage September 21 - October 5 with the launch of the W TOUR LIFE series, stopping at W San Francisco, W Seattle, W Scottsdale and W Los Angeles – West Beverly Hills.

Up-and-coming female band, LJ Laboratory, will be headlining each city with a visually arresting performance as a precursor to their upcoming debut album release Analogue Interference. The tour will stop at W Scottsdale on Wednesday, October 4, 2017.

The opening act will be a tough one to follow: WHAT SHE SAID, W Hotels’ worldwide ladies-only series that brings powerful, progressive women together (think Diane von Furstenberg, Courtney Wartman of Clique Media as past panelists), will begin each show with a top-tier, regional panel of inspiring women movers and shakers from the music industry.

Each WHAT SHE SAID panel will be comprised of four to five women, consisting of members of LJ Laboratory alongside music industry executives. The panel will be moderated by Lauren A. Spalding, the manager of LJ Laboratory, made up of four powerful jazz musicians using narrative, artistry, innovate designs and analog synthesizers to transport their audiences into a sci-fi journey reminiscent of Kraftwerk. Their A-list, multi-GRAMMY-winning production team has worked with Prince, Daft Punk and Kanye West. Following the panel, LJ Laboratory will take the stage for a live performance at all properties and a DJ set at W Scottsdale.

On September 21, the tour kicks off at W San Francisco in the SoMa district with two female powerhouses, including Tiffanie DeBartolo, the CEO, founder and visionary of San Francisco-based indie label Bright Antenna Records and co-founder of the non-profit ShineMaker Foundation. Also on the roster: Jodi Goodman, senior vice president of Live Nation Entertainment, the world’s leading live entertainment and e-commerce company, who worked with legends like Prince, Whitney Houston and Frank Sinatra, with Goodman producing his last concert.

Next up on September 28 is W Seattle with Abbie Gobeli and Amy Dunn of AEG, the worldwide sporting and music entertainment presenter and the world's largest owner of preeminent facilities and sports events. The two will share their meteoric rise in the business, from running for small clubs to overseeing production and operating the world’s most coveted large-scale concerts and festivals. Also sounding off is Liz Pjesky on launching her own marketing/consulting company, LP Touring, working with a client roster that includes Grammy-award-winning country artist Sturgill Simpson.

At W Scottsdale on October 4, Jamie LeVine, chief communications officer of Steve LeVine Entertainment (SLE) will take the stage. LeVine directs the agency’s communications business which specializes in event planning, coordination and production, talent booking and management, marketing and promotions, new media and design. She is an expert on leveraging national and local media partnerships that have translated to business growth at SLE.

For the grand finale at W Los Angeles – West Beverly Hills on October 5, the property is pulling out all the stops. Front and center is Danielle Madeira, vice president of special events at Another Planet Entertainment (APE), the world's leading private concert company with clients including Neil Young to Lady Gaga, Radiohead, Daft Punk, Luke Bryan, and not to mention mega-presidential fundraisers for President Obama.

W TOUR LIFE dates / WHAT SHE SAID panelists:

·         September 21 from 6 – 9 PM: W San Francisco

o   What She Said panel starts at 6:30 PM with Jodi Goodman, Senior Vice President of Live Nation Entertainment and Tiffanie DeBartolo, CEO of Bright Antenna, along with two LJ Laboratory band members

o   LJ Laboratory live performance begins at 8 PM

 ·         September 28 from 6 – 9 PM: W Seattle

o   What She Said panel starts at 6:30 PM with Abbie Gobeli and Amy Dunn of AEG, Liz Pjesky, founder of LP Touring, along with two LJ Laboratory band members

o   LJ Laboratory live performance begins at 7:30 PM

·         October 4 from 7 – 10 PM: W Scottsdale

o   What She Said panel begins at 7:30 PM with Jamie LeVine, chief communications officer of Steve LeVine Entertainment (SLE), along with two LJ Laboratory band members

o   LJ Laboratory DJ set begins at 8:30 PM

·         October 5 from 7 – 10 PM: W Los Angeles – West Beverly Hills

o   What She Said panel begins at 7:30 PM with Danielle Madeira of Another Planet Entertainment, along with two LJ Laboratory band members

o   LJ Laboratory live performance begins at 9 PM

The first-ever W Tour Life series will aim to align music with a message, tapping emerging artists to inspire the next generation of bold thinkers seeking a foothold in the industry. All events are free and open to both guests and locals alike. Please visit for more information and to RSVP.


LJ Laboratory (formerly known as LEX) is an all-female sci-fi avant synth band from Los Angeles. Made up of four powerful jazz musicians, they use narrative, artistry, innovate designs and live electronic execution to transport their audiences into a sci-fi journey reminiscent of Kraftwerk and Giorgio Moroder with the cutting edge of Savages. Their EP, produced by multi-GRAMMY winner Peter Franco (Daft Punk, Tycho), uses all analog vintage synthesizers and everything is executed live during their performances. Their lighting show is being developed by Martin Phillips (Prince, Daft Punk). LJ Laboratory is currently working on their first full-length conceptual album titled Analogue Interference, which the ladies wrote, recorded and produced themselves using analogue and modular synthesizers. It will be mixed by multi-GRAMMY winner Daniel Lerner (Kanye West, Daft Punk, N.E.R.D.). They have performed at SXSW 2016 (official artists), SnowGlobe 2014 and 2015, Treefort Festival 2016, Main Stage LA Pride 2014 and KAABOO 2016 and SD Pride 2017. They have supported Cherub, Louis the Child, Marian Hill and more. They will be touring the West Coast in partnership with the W Hotel this fall.


W Scottsdale marks the debut of W Hotels in Arizona. This sultry Southwest oasis, where innovative design mixes with urban sophistication, features 230 guest rooms including 33 lavish suites. A true insider escape, W Scottsdale boasts Arizona’s only Bliss® Spa, Sushi Roku restaurant, and W Hotels The Store and offers three chic destination bars – the W Living Room Bar, Shade Lounge and Sunset Lawn. Located in downtown Scottsdale, W Scottsdale provides guests instant access to discover high-profile shopping destinations, innovative restaurants, eclectic arts district and vibrant nightlife.  Signature services and amenities include the Whatever/Whenever® concierge service, Wheels℠, FIT Fitness® Center, WET℠, WIRED Business Center and P.A.W. – Pets Are Welcome™. For more information, visit or call to schedule a reservation 877.W.HOTELS. Follow W Scottsdale on Facebook and on Twitter at @WScottsdale.


W San Francisco is an electric urban oasis in the heart of San Francisco’s SoMa district. With 404 guest rooms including 9 suites, the hotel’s chic and contemporary design offers a hip, stylish retreat downtown. Property features include The Living Room, a perfect gathering spot for cocktails or an energizing place to work, FIT, the hotel’s state-of-the-art fitness center, TRACE, the hotel’s signature restaurant, and seven state-of-the-art meeting room and banquet spaces including the award-winning SOCIAL terrace. The hotel offers panoramic views of the city’s skyline and a breathtaking view of the Bay Bridge and is just steps away from attractions including the San Francisco Museum of Modern Art, Yerba Buena Gardens, and the waterfront. W San Francisco is a leader of sustainable initiatives and the first LEED-EB Platinum certified building in North America, the highest ranking by the U.S. Green Building Council (USGBC) and the world’s most widely used and recognized green building rating system. For more information, please visit


Where urban energy meets nature, W Seattle is a high-rise retreat in downtown Seattle with views of the cityscape and Puget Sound. Naturally connected to the city’s burgeoning business empires of tech, music, design and more, backpacks and briefcases coexist and often serve the same purpose. The award-winning, 26-floor W Seattle offers 424 deluxe guestrooms, including 43 Studio Suites, 8 Wow Suites and 1 Extreme WOW Suite as well as state of the art meeting spaces. W Seattle also features the first W Sound Suite in North America, a private recording studio and creative space for artists to use whenever inspiration hits. With a capacity for up to 15 people, this 380 square foot sound proof space includes a vocal booth, mixing equipment, and lounge area to host your next reception or cut your next hit single. Offering live music and FUEL programming, innovative cocktails in the Living Room Bar and chef-inspired, trendsetting dining options at TRACE, W Seattle offers an electric and unmistakable experience for all of its guests. For more information, visit and


A stylish contemporary escape in the heart of West Los Angeles, W Los Angeles – West Beverly Hills is a sanctuary within the bustling city. Located on two acres of lush landscaping, this modern oasis offers 297 re-imagined suites including WOW and Extreme WOW suites, more than 4,000 square feet of meeting space, state-of-the-art technology and world-class service. At W Los Angeles, guests can enjoy the ultimate W lifestyle: relax poolside in a private cabana while enjoying cuisine from the poolside bistro, The Backyard; indulge in cool, sophisticated nightlife at The Living Room Bar; and enjoy ‘BIP’ status with poolside blissages with Bliss® Los Angeles. Centrally located within minutes of the famed Sunset Boulevard, Hollywood, and the Santa Monica coastline, W Los Angeles enjoys a prime location at the foothill of Beverly Hills offering easy access to key interest points such as the Sunset Strip, the Armand Hammer Museum and the Geffen Playhouse. For more information on W Los Angeles – West Beverly Hills, please call (310) 208-8765 or visit